Sandwhiches and user testing

Sandwhiches and user testing

How an inspirational lunch talk convinced a city government team to start thinking about their users.

How an inspirational lunch talk convinced a city government team to start thinking about their users.

a cup of tea and a sandwich on a desk

Client

Stad Zurich

Services

Inspiration

The Campfire

Year

Client

Stad Zurich

Services

Inspiration

The Campfire

Year

Not every great conversation happens in a boardroom.

Some happen at a desk, with a sandwich in one hand and a laptop open in front of you.

The innovation department at Stad Zürich invited me to speak during their lunch break after finding me at UX Insights, a UX conference in Leiden. The brief was simple: inspire the team to think about their users, and show them how to run small tests to make sure what they build is actually useful.

One hour. Sandwiches welcome.

Not every great conversation happens in a boardroom.

Some happen at a desk, with a sandwich in one hand and a laptop open in front of you.

The innovation department at Stad Zürich invited me to speak during their lunch break after finding me at UX Insights, a UX conference in Leiden. The brief was simple: inspire the team to think about their users, and show them how to run small tests to make sure what they build is actually useful.

One hour. Sandwiches welcome.

Challenges

Inspiring people who are not designers or researchers to care about user testing
Making research feel approachable rather than technical
Turning inspiration into something concrete they could act on immediately
Holding a room that is, technically, also eating lunch

What we did

I gave an inspirational talk walking the team through the fundamentals of user testing, why it matters, and most importantly, how they could actually start doing it. Not in theory. Not someday. Concretely, on a Monday morning, with the tools they already had. The goal was not to turn a room of city employees into UX researchers. It was to give them enough curiosity and confidence to start asking one simple question before building anything: have we actually tested this with a real user?

I gave an inspirational talk walking the team through the fundamentals of user testing, why it matters, and most importantly, how they could actually start doing it. Not in theory. Not someday. Concretely, on a Monday morning, with the tools they already had. The goal was not to turn a room of city employees into UX researchers. It was to give them enough curiosity and confidence to start asking one simple question before building anything: have we actually tested this with a real user?

How it landed

The questions came quickly and kept coming. People wanted to know exactly how they could apply this to their own work, their own projects, their own constraints. That is the sign a room is not just listening politely. They are already thinking about what comes next. The person who booked the session was delighted. The team left with practical ideas they could use right away.

The questions came quickly and kept coming. People wanted to know exactly how they could apply this to their own work, their own projects, their own constraints. That is the sign a room is not just listening politely. They are already thinking about what comes next. The person who booked the session was delighted. The team left with practical ideas they could use right away.

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